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标语；口号。slogan是广告界常用的英文词汇，意为口号，对于一个企业、网站来说，slogan都非常重要，广告口号是一种较长时期内反复使用的特定的商业用语。相关短语有advertising slogan广告标语；广告口号；广告语；告白标语。Staff Slogan 员工信守；职员信守。
slogan的相关例句
1.They could campaign on the slogan 'We'll take less of your money'.
他们可能打出这样的竞选口号：“我们会让您少出钱”。
2.Her campaign slogan, 'a president for the people', was pleasantly alliterative but empty.
她的竞选宣传口号“服务大众的总统”虽然押了头韵，听着很悦耳，其实内容空洞。
3.'A passport to a brighter future': it sounds like a worn-out advertising slogan, but for once the cliche has substance.
“通往更加光明的未来的通行证”，这话听起来像句老掉牙的广告词，但这次这句套话却言之有物。
4.“ Service with a smile ” is the store's slogan.
“微笑服务”是那家商店的口号。
slogan的近义词
1、catchword
n. 口号；流行语；标语；(字典等的)眉题
Its catchword is " the wife that invites beauty is more beautiful " .
它的口号是“让漂亮的女人更动人”。
2、motto
n. 座右铭；箴言
Humility is the motto in his life.
谦卑是他的人生座右铭。